What makes Zara stores in India successful?
Being a top retail platform in the business of fashion, Zara has managed to stay ahead of its competitors. With its supply management being highly responsive and its unique implementation of marketing, the brand is at the front of fast-paced fashion. Zara’s supply chain is being highly commended for generating timely and fast responses, which enables them to deliver efficient services. While these factors have helped gain a competitive edge, their dependency on the local manufacturers has accelerated a successful journey. Till Zara set its foot in the competitive market, fast fashion was never seen as a hot topic in the modern ages. As soon the trend of fast delivery came into existence, high street retailers started offering high fashion to frequent shoppers, within a set timeline. Zara tends to follow the same practice but it is faster in terms of supply and response. It aims at providing such exquisite amenities as quickly as possible. Bringing its highly responsive supply chain t